Coming-soon listings are the hottest topic in real estate. Does your MLS allow them?

We created a feature that shows where dozens of MLSs serving 1.2 million real estate professionals stand on coming-soon listings, the hottest topic in real estate.

From Liquid Death to Google, the old marketing playbook is breaking

The old marketing playbook is losing ground. From incrementality to AI-driven workflows to the rise of newsletters, brands are focusing less on best practices and more on what actually works.

Expert or celebrity? French real estate TV just called our bluff

"The Parisian Agency: Exclusive Properties" on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes.

NAR’s Chief Economist: Mortgage rates won’t drop to 3%. Here’s why

In this episode of Real Estate Insiders Unfiltered, Dr. Lawrence Yun unpacks the real forces driving today’s housing market and why expecting ultra-low mortgage rates again may be unrealistic.