How to adjust your approach for different buyer personalities

Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.

7 ways to take a landing page from lead killer to conversion machine

The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.

Google expands home listing ads. How can agents participate?

Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.

The real estate trap I built for myself, one yes at a time

For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.