‘Coming soon’ was a good idea. What we’ve done to it isn’t

Coach Darryl Davis writes that an honest assessment of how "coming soon" status is being used to undermine seller choice is essential for building trust with consumers.

Pre-listing prep matters more than where the listing goes live

The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that.

How to cultivate your team with purpose to build a brand that lasts

If you're ready to grow beyond the solo-agent model, team leader Rebecca Francis offers advice and some red-flag warnings.

Referral brokerage: Real estate’s most-overlooked income model 

Shifting the way you work? Contributor Kam Kang shares a strategy to ensure you never leave a commission on the table.