The open market broke. Here’s what comes next

The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes.

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes.

Is your brand message clear? A 30-minute audit to find out

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best.

REMAX settles buyer commission lawsuit for $8.5M

The company is the second firm to settle in a suit known as Batton. Keller Williams previously settled last month.