The 3-letter mailing system any agent can set up this month

A single just-listed postcard after a single sale is a coin toss, not a campaign, coach Darryl Davis writes. Marketing works on the principle of effective frequency.

May’s new-home sales data reveals a shrinking affordable market

New single-family home sales fell 7.3 percent in May, but the bigger story is the shrinking share of affordable new homes.

Why the Bed Bath and Beyond deal is worth your attention

Big companies are racing to own more of the homeownership lifecycle, Deb Siefkin writes. Agents need to earn more trust in the client’s decision-making process.

7 tips for turning social media content into measurable results

Social lead gen hub POP.STORE is expanding its focus on real estate, helping agents turn content and social media engagement into measurable business results. Troy Palmquist talks with GM Jo Wong about the platform’s upcoming VidCon appearance featuring Andrew Jevin and Glennda Baker.