Zillow debuts homebuyer hub during 2026 Summer Launch

The hub guides homebuyers through budgeting, finding listings, making competitive offers and the closing process.

Throw out the script, and build a custom metaphor with FORM

A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

Mega-brands, boutiques and real estate’s vanishing middle

Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.

SERHANT. expands to Texas with $1.5B in combined agent sales

SERHANT. is launching across four Texas markets simultaneously Tuesday, bringing 13 founding agents and six independent brokerages with nearly $1.5 billion in combined sales volume to the firm as it enters its 17th state.