Montana Real Estate Blog: Missoula & the Bitterroot Valley

Property descriptions are your new AI discovery tool

As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and search relevance. Troy Palmquist talks about the narrative shift.

Trump calls housing bill ‘a yawn,’ still hasn’t received it

"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature.

Roomvu CEO on the new era of AI marketing in real estate

Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.

How to adjust your approach for different buyer personalities

Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.