Let ‘The Broke Agent’ save you from boring real estate content

Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes.

AI, TikTok search and screen-free tech reveal a growing disconnect 

From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to.

Real previews new artificial intelligence assistant for agents

The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business.

Redfin says private listings, coming soons could boost inventory

According to a new report by Redfin's economists, markets that allow for pre-marketing strategies could see a 6 percent to 12 percent bump in listings each year.