Real estate super apps: The latest way to monetize consumer data

Real estate super apps can reduce friction in the transaction process, but they can also make your service less transparent, America Foy writes.

Real estate has lost its way. It’s time to return to our North Star

Taking care of clients and prioritizing excellence is the path forward amid ongoing industry consolidation and upheaval, trainer Bernice Ross writes.

The follow-up mistake most agents make (and what AI won’t tell you)

Lead with consistency and authenticity to make your follow-up more effective and to ensure you're top-of-mind when it's time for a lead to transact, coach Darryl Davis writes.

What does a new Fed chair mean for real estate agents?

With Kevin Warsh confirmed as Federal Reserve chair, industry leaders share what his approach to monetary policy could mean for rates and affordability.