If you need to ‘add value’ at the end, you’re already behind

Contributor Deb Siefkin writes that real estate agents need to add value right now to be relevant.

‘Family-friendly’ neighborhood? Expect to pay 42% more

New data shows that homes in family-friendly neighborhoods cost 42 percent more on average, highlighting how demand for top schools, safety and amenities is reshaping affordability across U.S. housing markets.

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes. 

The 2026 luxury playbook: What real estate agents need to know

When shopping at $5 million and above, today’s luxury homebuyers are operating at a level where precision and preparation make all the difference, CEO Daniel Ickowicz writes.