A recession is coming. Here’s what you should do now — not later

Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes.

The real lesson from the Florida ChatGPT home sale story

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite.

Why HouseWhisper is my favorite tool in real estate right now

“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes.

Google searches for ‘can’t sell house’ hit an alarming high

Rising inventory, high mortgage rates and a growing seller-buyer gap leave homes sitting longer on the market.