Two types of Realtors are emerging in the AI era. Here’s the difference

Surveys show 82 percent of real estate agents use AI. Interviews with agents across the country reveal the real divide isn't adoption — it's who has rebuilt their workflow around it.

The 3-letter mailing system any agent can set up this month

A single just-listed postcard after a single sale is a coin toss, not a campaign, coach Darryl Davis writes. Marketing works on the principle of effective frequency.

May’s new-home sales data reveals a shrinking affordable market

New single-family home sales fell 7.3 percent in May, but the bigger story is the shrinking share of affordable new homes.

Why the Bed Bath and Beyond deal is worth your attention

Big companies are racing to own more of the homeownership lifecycle, Deb Siefkin writes. Agents need to earn more trust in the client’s decision-making process.