Expired listing surge: Old-school strategies to win your next listing

Every expired listing you convert opens up all the marketing opportunities to generate additional business from a new listing, trainer Bernice Ross writes.

Zillow debuts homebuyer hub during 2026 Summer Launch

The hub guides homebuyers through budgeting, finding listings, making competitive offers and the closing process.

Throw out the script, and build a custom metaphor with FORM

A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

Mega-brands, boutiques and real estate’s vanishing middle

Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.