Why real estate AI needs to do more than write copy

Instead of sending 10 prompts to get the perfect email, what if AI surfaced which contact needs a follow-up, what to send, and when to act? That is where things get more interesting.

What won’t happen: The 3 market myths holding your clients back 

What matters most right now is providing information and clarity for real estate clients, Jimmy Burgess writes. That's how you become a trusted advisor.

How to build an agent training program that beats the franchises

Broker and contributor Nick Schlekeway says indie brokers don't need deep pockets to develop agents. They need systems that work.

REMAX’s shrinking US business may soon be Real’s problem

REMAX's Q1 results show North American agent count and revenue slipping as its planned merger with Real Brokerage moves ahead.