5 AI prompts that do the work of a full-time marketing assistant

AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever.

Hire an assistant, bring on a partner or stay solo? A guide

Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math.

Fed holds interest rates steady amid inflation, Iran conflict

The Federal Reserve kept interest rates steady on Wednesday in its first meeting of 2026, while saying it would continue to monitor financial and international developments.

Bess Freedman: Days-on-market metrics are facts. Sorry, not sorry

Our transparent real estate market, though not perfect, remains the envy of most of the world because of how efficient it is, Bess Freedman writes.