Home search is going AI-first with Realtor.com as attention gets harder to earn

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up.

60-minute video system to lead gen and build trust: Now Streaming

Marketing expert Katie Lance shares a simple strategy for generating leads and building trust without a significant time investment.

Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings.

Coming soons, vanishing MLSs, commissions stickiness: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.