Industry leaders weigh in on Zillow’s coming-soon push

Early reactions to the portal's Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency.

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented.

EXp announces pre-marketing syndication deal with 3 portals

The brokerage's agents can send their coming-soon listings to portals Homes.com, Realtor.com and ComeHome.com.

Aaron Kirman says he’s 100% in alignment with Reffkin on fighting the industry’s status quo

The luxury broker caught up with Inman about crypto, California, the latest headlines and more in an exclusive interview.