Zillow expands AI push with Google Gemini rental integration

The Seattle-based home search leader said on Thursday that Zillow Rentals is now live as a connected app inside Gemini and Gemini Spark.

Most agents think they’re selling homes. That’s the problem

The next decade will likely widen the gap between agents who chase transactions and those who control inventory, coach Verl Workman writes.

Bright MLS will let sellers suppress prices, addresses from portals

The nation’s second-largest MLS is rolling out seller-directed display suppression — price, address, photos, days on market and price history — on fully syndicated listings.

NAR’s Lawrence Yun: Home sales stuck near 4M for 4th year

Existing-home sales fell 2.4 percent in June, but Chief Economist Lawrence Yun's take on the numbers goes deeper than the topline data. He says the market hasn't been this stuck since 2008 and without a foreclosure crisis to explain it.