Buying costs outpace rent, pushing would-be buyers to lease instead

The gap in renting versus buying widened over the past year, with rental demand up 19.2 percent and Bay Area rents at record highs, according to Zillow and Realtor.com.

AI is ready to act. Real estate brokerages decide where it stops

As AI moves from suggesting the next step to taking it, brokerages need to define where automation ends and human judgment still owns the decision, Ryan Persad writes.

The new consumer journey starts before calling a real estate agent 

OPINION: Your first contact with a potential real estate client starts long before they reach out to you, whether you know it or not, The Agency President Rainy Hake Austin writes.

Buy the house, lease the dirt: Inside M. Ryan Gorman’s new affordability venture

Estately uses land leases to reduce homebuyers' mortgage payments, saving them up to 20 percent on their initial monthly payments.