How portals are using AI to guide the home search journey

by Marian McPherson

From ChatGPT apps to natural language search, portals are reshaping how buyers start their shopping journeys.

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INTERACTIVE: Watch home prices rise, fall and eventually flatline
INTERACTIVE: Watch home prices rise, fall and eventually flatline
Opendoor co-founder Eric Wu launches AI ‘copilot’ startup
Opendoor co-founder Eric Wu launches AI ‘copilot’ startup
How Spencer Pratt is running a marketing masterclass
How Spencer Pratt is running a marketing masterclass
The consumer education opportunity most real estate agents are missing
The consumer education opportunity most real estate agents are missing
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4 massive opportunities most real estate agents will miss in the months ahead
S&P report dashes hope that 2026 will be a ‘rebound’ year
S&P report dashes hope that 2026 will be a ‘rebound’ year
El Niño forecast puts home prep back on agents’ radars
El Niño forecast puts home prep back on agents’ radars
‘We’re collateral damage’ in Zillow vs. MRED fight: Top Chicago broker
‘We’re collateral damage’ in Zillow vs. MRED fight: Top Chicago broker
Howard Hanna launches Luxury Circle and signals NYC ambitions
Howard Hanna launches Luxury Circle and signals NYC ambitions
Millions of HOAs may be swept up in money laundering law
Millions of HOAs may be swept up in money laundering law

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Courtney Ferguson
Courtney Ferguson

Broker | License ID: RRE-BRO-LIC-108835

+1(406) 830-5474 | home@courtney-ferguson.com

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