How portals are using AI to guide the home search journey

by Marian McPherson

From ChatGPT apps to natural language search, portals are reshaping how buyers start their shopping journeys.

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Recent Posts

Fathom and Bed Bath & Beyond parent scrap merger deal
Fathom and Bed Bath & Beyond parent scrap merger deal
Condo prices stall across the US — not just in Florida — analysis shows
Condo prices stall across the US — not just in Florida — analysis shows
Hex appeal: What whimsigoth means for fall listings
Hex appeal: What whimsigoth means for fall listings
This agent hasn’t self-promoted since 2011. Here’s her secret
This agent hasn’t self-promoted since 2011. Here’s her secret
Basis explained: The tax term every listing agent should understand
Basis explained: The tax term every listing agent should understand
Separation season: The Q4 game plan to set up your best year ever
Separation season: The Q4 game plan to set up your best year ever
I signed 30 listings this year. Here’s the email I send before I ever walk through the door
I signed 30 listings this year. Here’s the email I send before I ever walk through the door
Compass’ demand, CRMLS’ rejection — the clash: Top 5
Compass’ demand, CRMLS’ rejection — the clash: Top 5
Compass and MLSs are in a showdown. Who’ll blink first?
Compass and MLSs are in a showdown. Who’ll blink first?
After ‘softer’ September jobs report, could mortgage rates dip?
After ‘softer’ September jobs report, could mortgage rates dip?

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Courtney Ferguson
Courtney Ferguson

Broker License ID: RRE-BRO-LIC-108835

+1(406) 830-5474 | home@courtney-ferguson.com

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